These are challenging times to be a marketing leader. From a public health crisis and ensuing economic challenges to racial justice and civil rights movements, each day seems to bring new changes to how brands engage, interact and connect with their customers.

Ultimately, these upheavals have a real impact to your marketing plans and priorities. Now is the moment to take a beat and consider the strategic pivots you need to make today to drive success for your organization in 2020. What are the right messages to deliver? How is your media plan working for you, given the shifting sands of consumer focus and confidence? In this webinar, you will gain strategic planning tools to use today to refocus your marketing efforts, so that your business can thrive in 2020 and beyond.

These strategic planning tools will guide your messaging in terms of not only what you say, but how to focus your spending based on your audience and business needs. We will also provide a diagnostic tool you can apply to determine how your media spend is working for you today, and what adjustments you might need to make. You will also walk away with a brief checklist of actions to make immediate changes in your marketing efforts to drive success.

Enjoy this webinar from industry expert, Kristine Stebbins, on how to end 2020 on a High Note!

Presentation slides here.