The most in-demand marketing and advertising jobs of 2023
Today’s job market is actually stronger than it was before the pandemic — but certain marketing and advertising roles are in higher demand than others.
3 ways to find new clients as a freelance marketer or creative
Whether you took the leap into freelancing 10 days or 10 years ago, you know that the grind never ends! It’s important to always have a strong pipeline of leads. Here are the most effective ways to…
How to start marketing yourself as a freelancer
As a freelancer, you can't afford to neglect your own marketing! Here's how to position yourself for success.
How to get the most ROI from your recruiting partner
Don't underestimate what a truly strategic talent acquisition partner can do for you. Here's how to get the most value from this partnership.
Fractional CMOs: The growth-minded CEO’s secret ingredient
Need marketing leadership, but not year-round? A fractional CMO may be just the answer. Here's what they can do for you, and how to engage the services of these seasoned experts.
3 ways to get the most out of working with a recruiter
A good recruiter doesn't just connect you to opportunities — they're a career advisor and coach. Here's how to maximize this important relationship.
Why Q4 is the best time to look for and start a new job
Thinking about pausing your job search until January? You may want to reconsider. Here's why the holidays are a job-hunter’s paradise.
Why Q4 is an ideal time to hire and onboard new employees
Over the years, we’ve noticed a troubling pattern: hiring tends to go on hiatus in Q4. Here's why you shouldn't write off December.
Why more employers should offer remote work (and what to do if you can’t)
Location flexibility is still a top priority for candidates, despite the rising number of employers announcing their return to office plans.
17 unique job perks and benefits to attract and retain top marketing talent
It takes more than a great salary to win over top talent today, so employers are differentiating themselves by getting more creative about the benefits they offer their workers. Take inspiration from…
Advice from CMOs: How to cut your marketing budget during an economic downturn
From media to vendors and staff, here's how today's CMOs approach budget cuts in tough economic times.
5 steps to a stellar LinkedIn profile summary
Your LinkedIn profile summary is the first place recruiters and hiring managers turn to get a better sense for who you are as a candidate. Here's what to do to ensure it's ready to impress your next…
Remote managers: Here’s how to bond with your new hires
Starting a new WFH job can be daunting. Here's how to help your new remote hires feel like they belong so they can quickly ramp up and be successful in the role.
New remote job? Here’s how to avoid an awkward start
Getting to know your new teammates can take longer when you haven't met anyone IRL. Here's how to get past the new-job nerves to find your place on the team.
New remote job? Here’s how to set yourself up for success from day one
WFH is great, but has its challenges for new hires. Here’s how to kickstart your success in a new remote role by taking charge of your own onboarding experience.
How to refresh your resume for 2022
Employers today have less time than ever to look at resumes. Here's how to update yours so it stands out and wows hiring managers in 2022.
How to compete for top marketing and creative talent in 2022
In today's job market, employers must work harder to attract top talent. Here's what candidates are looking for in an employer in 2022, and how to stay competitive as you grow your team.
Here are the most in-demand marketing jobs of 2022
Hiring is at an all-time high, but available talent is at an all-time low. However, this talent squeeze hasn’t affected all marketing and advertising roles equally. Here are the hottest jobs and most…
7 common thank-you note mistakes
In a remote-first world, post-interview thank-you notes are more relevant than ever. Here’s what NOT to do when writing yours.
The art of the post-interview thank-you note
The thank-you note is still an important tool for job seekers who want to improve their odds of receiving an offer. Here’s how to write one that wows.
How to nail your next Zoom interview
Making a good impression in a virtual job interview requires more than just tech skills. Here's how to stand out and make a real connection with your interviewer.
How to know when it’s time for a job change
Given the wild job market, it’s only natural to have a wandering eye. Here's how to really know: Should you stay or should you go?
How to fast-track your marketing and advertising career growth
It's no secret: The job market is hot. Companies are clamoring for top talent now more than at any other time in recent memory. For marketers and creatives, the moment is especially ripe with…
The Great Retention: How to retain top talent — even in a candidate’s market
In a Freeman+Leonard survey of marketing and advertising professionals in August 2021, only 41% of workers employed full-time at the start of the pandemic were still with the same employer. Of those…
How to hire for culture growth, not just culture fit.
As employers, we’ve been taught over and over the importance of hiring candidates who are strong cultural fits for our organizations. But what does that mean, and what if this focus on “culture fit”…
#LoveThyLabor: Dare to diversify
While the advertising and marketing industry still has a long way to go, companies are prioritizing diversity more than ever before. This is to tackle historical social injustices and…
#LoveThyLabor: Elevating the temporary workforce
As the pandemic has taken its toll on businesses of all types, many companies have had to restructure both departments and resources to react to changing profitability realities. Accordingly, many…
#LoveThyLabor: Embracing the realities of a remote workforce
As we continue to try to forecast what a return to normalcy looks like for companies and agencies, one thing is for sure: increasingly, the future workforce will work from many different places.…
#LoveThyLabor: Celebrating women in the workforce
As a 100% women-owned business, Freeman+Leonard invites you to take time during Labor Day Week to consider how far women have come, and also how far we still have to go.
#LoveThyLabor: Show some love to your workers this Labor Day week
At Freeman+Leonard, we see Labor Day as a pretty important holiday. Today, we honor all working Americans, including the smart, talented professionals who fulfill the marketing and advertising needs…